Daily News: “Fat Finger” Survey Results, Mobile’s Impact on Purchase Journey, 71% SMBs are DIY Marketers
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Fat Finger Survey Reminds Us CTR Worthless As Mobile Display Metric (February 5, 2016) LSA Insider: “According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended.” Super Bowl Advertisers Will Reach […]