According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years. ViXR is the company’s augmented reality product suite which includes image recognition and a 2D marker.

We caught up with Gary Haymann, managing partner at Nexref Technologies, to learn more:

What local problem(s) does ViXR solve? How?

Our ViXR application can deliver rich and immersive experiences triggered from your logo, product packaging, magazine images or from proprietary XR Markers.  The ViXR App is a delivery channel that can be tailored to fit your company through white labeling with your branding guidelines or developed inside of your existing mobile app via our SDK.

Here is how we help the local space:

• We white label our app to reduce costs for small to medium businesses.  This enables them to have a professional built app with augmented reality technology to enhance their menu, product line, or offering.
• We help reduce the cost for google ads and click through rates by using our technology to help customers browse and purchase, get coupons, find info on items without paying per click
• We offer turnkey products that allow for analytical data on customer habits with ease
• We created a quick and intuitive back-end to allow for content addition/deletion with ease
• Geo location helps for quick search results
• We have one of the first and most simple Multi Cultural systems that allow for people of all ethnicities to be able to have the same information with ease.  Highly targeted approach to reduce costs for translated materials

What makes ViXR innovative?

Nexref Technologies has created a sophisticated augmented reality product suite called ViXR. Our user friendly and dynamic mobile engagement platform bridges the gap between all things physical and digital marketing with using our patent pending technologies.  Our products allow your traditional printed marketing collateral, products and packaging to engage your audience and interact instantly through augmented reality.

We have built our platform from scratch based on the needs and feedback from our clients which is to, “engage our audience in the digital age, differentiate our product and measure our success to justify our ROI.”

For more check out this slideshow, visit www.myViXR.com or contact Gary directly at ghaymann@nexref.com.