Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Data: 91% of SMBs Use Digital Marketing Tools (January 6, 2016)
LSA Insider: “While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary.”

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term (January 6, 2016)
Street Fight: “Facebook, the putative sleeping giant of local search, has made a few attention-grabbing forays into the local arena over the last four years or so.”

Influencers Have Become Measurable Media Channels (January 6, 2016)
eMarketer: “TapInfluence has created an influencer marketplace and platform that automates the process of identifying, distributing and measuring influencer marketing campaigns.”

Technology Allows Search To Become More Creative (January 5, 2016)
MediaPost: “It’s important for search marketers to start thinking about how they can use advertising and marketing to explore new ways to reach consumers through, well, search.”

Tying In-Store Data To Digital Messaging Is The Key To Personalization (January 5, 2016)
GeoMarketing: “Personalization based on a person’s interests is key, but building on their existing relationship with a store as well increases ROI and makes that shopper more likely to return.”

Why Email and Social Campaigns Should Be Integrated (January 4, 2016)
Chief Marketer: “Integrating data and processes across business departments is hardly reinventing the wheel, and for years brands have been moving away from silos and toward overlapping infrastructures.”