Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Mobile: Ready – Or Not? (Free Report) (January 25, 2016)
LSA Insider: “This new, free report explores the state of mobile-readiness in the small business market across the US and what’s at stake if businesses fail to adapt to the fast-changing consumer behavior.”
Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020 (January 25, 2016)
Street Fight: “Unacast saw a 52% growth in the number of beacons deployed by members in the past quarter.”
ViXR Uses Augmented Reality to Enhance SMB Apps (January 25, 2016)
LSA Insider: “According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years.”
Spending Shifts To Location-Targeted Mobile Ads (January 22, 2016)
MediaPost: “2016 looks to be a pivotal year as budgets start to shift from non-location targeted ads, which accounted for 60% of spending in 2015), to those with location targeting or 40% of spending in 2015.”
How to Maximize Your ROI With Mobile Marketing In 2016 (January 22, 2016)
Marketing Land: “No matter if you’re starting from scratch or already have a mobile marketing program in place, there is a real opportunity to generate sizable revenue on mobile and measure its financial outcomes.”
