Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
James Kane, Loyalty Guru, Added to LSA16 Agenda (January 15, 2016)
LSA Insider: “At LSA16, James Kane will deliver a session called ‘The Loyalty Switch’ which discusses ways to make anyone loyal to you, your organization or your cause.”
Location Hot Again with Investor Money Pouring In — Foursquare, PlaceIQ, Euclid Raise $90MM (January 15, 2016)
LSA Insider: “Within the past several days, Foursquare, PlaceIQ and Euclid have announced big rounds. Foursquare said it had raised $45 million, albeit at a much lower valuation. PlaceIQ raised $25 million and Euclid said it had raised $20 million.”
Borrell: Local Digital Spending Will Overtake Traditional Media This Year (January 15, 2016)
LSA Insider: “The most recent Borrell Associates local ad spending numbers and forecast argue that digital media will overtake traditional, ‘analog’ media this year.”
Foursquare’s Crowley Steps Down, Glueck Becomes CEO (January 14, 2016)
MediaPost: “Taking his place is Jeff Glueck, who has served as the local search and discovery platform’s chief operating officer for the past 18 months.”
