Daily News: Loyalty Guru Added to LSA16 Agenda, Location Hot Again, Local Digital to Overtake Traditional
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: James Kane, Loyalty Guru, Added to LSA16 Agenda (January 15, 2016) LSA Insider: “At LSA16, James Kane will deliver a session called ‘The Loyalty Switch’ which discusses ways to make anyone loyal to you, your organization or your […]
James Kane, Loyalty Guru, Added to LSA16 Agenda
Advertiser churn (non-retention) continues to be a major problem for many marketing services providers serving small businesses (SMBs). Data show that most SMBs don’t trust their marketing vendors. Yet building loyalty is critical for long-term success. For this reason we’re excited to announce author and loyalty expert James Kane has been added to the LSA16 agenda as […]
LSA’s Ad-to-Action Award Entries DUE TODAY — Get Yours In
With more than 90% of retail purchases still taking place offline, locally targeted ads and geo-marketing are powerful drivers of consumer actions and engagement (clicks, calls, store visits, etc.). But not all of these promotional tactics are created equal. The Ad-to-Action Awards highlight the products, solutions and campaigns that are most effective in delivering digital […]