Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up (January 22, 2016)
Search Engine Land: “ComScore says that in terms of total market share, including ‘powered by’ search, Google controlled 64.8 percent of US search query volume, while Bing powered 32.2 percent of organic search.”
Yahoo to decide next strategic steps after quarterly earnings: sources (January 22, 2016)
Reuters: “Yahoo Inc will decide on its next strategic steps only after releasing quarterly earnings on Feb. 2, people familiar with the matter said, as the company continues to resist investor calls to explore a sale of its core Internet assets.”
Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement (January 22, 2016)
Search Engine Land: “Figure still relatively small against Google’s roughly $13.5 billion in 2014 TAC.”
Instagram Drives Online And Physical Sales For Fossil (January 21, 2016)
GeoMarketing: “Instagram advertising has been the key to success for apparel and accessories retailer Fossil, which recently reported a 20 percent increase in traffic from the social media site since June.”
How Mobile Geofencing Can Help Your Business Grow Locally (January 21, 2016)
Forbes: “The increased adoption of smartphone usage makes mobile geofencing an ideal local advertising tactic.”
