Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Top 10 Articles on LSA Insider from Q4 2015 (January 7, 2016)
LSA Insider: “Here are the top 10 most popular blog posts on LSA Insider from Q4 2015.”
50% of consumers in mature markets to use phones, smartwatches for mobile payments by 2018 (January 7, 2016)
BizReport: “A new study from Gartner forecasts that, within three years, half of consumers in mature markets will be using wearables or smartphones to make mobile payments.”
Digital Publishers’ Most Notable Media Trend of 2015 (January 7, 2016)
Marketing Charts: “The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the world.”
Six Trends Shaping Location Marketing In 2016 (January 6, 2016)
Search Engine Land: “With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing.”
Local Ad Revenues Will Grow to $169 Billion by 2020 (video) (January 6, 2016)
BIA/Kelsey: “The local media ad pie will grow from $147 billion this year to $169 billion by 2020. But more than the growth, the notable analysis is in the shifts in ad spend between different formats.”
Ad Tech Is Merging With Mar Tech, But Who’s in Charge? (January 6, 2016)
AdExchanger: “In a macro sense, data will be unified to the point where advertising will become a function of the marketing stack.”
Yahoo is prepping to lay off 10% or more of its workforce (January 6, 2016)
Business Insider: “The company is working on a plan to cut at least 10% of its workforce, said sources familiar with the situation. The cuts would reduce Yahoo’s headcount by more than a thousand employees and could begin as early as this month, the sources said.”
After Two Years, Local Media Consortium Reaches 133M Uniques (January 6, 2016)
GeoMarketing: “The Local Media Consortium, a group of more than 1,600 local media outlets, is telling national and regional advertisers that it can target a collective 133 million uniques a month, or about half of the total U.S. population.”
