Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Report: Only 36% Begin Local Searches with a Search Engine (January 11, 2016)
LSA Insider: “While search engines were the most common way people began the local search process that was only true for 36% of the sample.”
Yahoo, U-Haul, HomeAdvisor, Moz and 40 Others Join LSA in 2015 (January 11, 2016)
LSA Insider: “LSA welcomed 44 members to the Association in 2015, a slight improvement on the 41 from 2014, and once again one of the largest growths in membership in recent history.”
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 (January 11, 2016)
eMarketer: “Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending in 2016.”
Yelp Promotes Local Sales Head Nachman To CRO (January 11, 2016)
GeoMarketing: “Yelp has promoted Local Sales Head Jed Nachman to serve as its chief revenue officer, as the company continues to fend off Facebook and Google from encroaching on its core guide business.”
How the Rise of Virtual Reality Could Impact Local Marketing (January 11, 2016)
Street Fight: “With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain.”
Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore (January 10, 2016)
Marketing Land: “Mobile beat expectations, while desktop commerce grew less than expected.”
