Daily News: 36% Begin Local Search on Search Engine, 44 New LSA Members, Display Spend to Surpass Search
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Report: Only 36% Begin Local Searches with a Search Engine (January 11, 2016) LSA Insider: “While search engines were the most common way people began the local search process that was only true for 36% of the sample.” […]
Yahoo, U-Haul, HomeAdvisor, Moz and 40 Others Join LSA in 2015
We had another great year diversifying LSA Membership and brought some great companies under the LSA umbrella. In total, we welcomed 44 members to the Association, a slight improvement on the 41 from 2014, and once again one of the largest growths in membership in recent history. We were busy this year initiating new programs, […]