Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Mobile Retargeting: Reaching People at the Right Time and Place (December 3, 2015)
LSA Insider: “At first mobile retargeting appeared as a result of targeting users based on search queries. Now it is extending into other areas including social media.”
Relevancy and geo-location are key mobile strategies for 2016 (December 3, 2015)
Mobile Marketer: “Retailers looking for mobile success in 2016 will need to focus on geo-targeting to provide in-store customers with more relevant experiences.”
5 Geofencing Tools for Customer Acquisition (December 3, 2015)
Street Fight: “Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.”
Many Ad Agencies Don’t Plan on Using Programmatic Ad Spending on Local TV (December 3, 2015)
eMarketer: “Agencies are investing in programmatic ads on a range of media, including television, but many ad agency professionals are still not planning to allocate any programmatic spending to local TV.”
Share of Email Clicks, by Device and Industry, in Q3 (December 2, 2015)
Marketing Charts: “Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, per Experian Marketing Services data.”
Google Protects Advertisers, Cracks Down On Ad Fraud (December 2, 2015)
MediaPost: “Google on Wednesday took another step to fight ad fraud by releasing a feature in DoubleClick Bid Manager (DBM) that can block these types of publishing domains, protecting advertisers.”
Beacon-based Rewards App Shopkick Helped Drive 1.17M Store Visits On Black Friday (December 2, 2015)
GeoMarketing: “Shopkick, which helped drive 1.2 million verified store walk-ins during the evening of Thanksgiving through Black Friday.”
