Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Does Google’s Primer App Have SMB Relevance? (December 14, 2015)
LSA Insider: “The SMB application remains a question mark for the mini-marketing lessons found in Google’s Primer app.”
Trends for 2016: Six Predictions for What Will Happen (December 14, 2015)
eMarketer: “Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo.”
Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content (December 11, 2015)
Search Engine Land: “App provides information on personal contacts, package delivery, travel reservations and upcoming calendar events.”
5 strategies that guarantee digital marketing success (December 11, 2015)
ClickZ: “In marketing, nearly everything boils down to five places where you should excel: 1. Planning initiatives, 2. Designing great campaigns, 3. Flawless execution, 4. Analyzing the results, 5. Deciding how to adjust and improve for the future.”
Factual Raises $35 Million For Global Expansion, More Geo-Data Tools For Mobile Publishers (December 10, 2015)
GeoMarketing: “Location data specialist Factual has raised a $35 million second round funding as the company works to grow its geographical footprint, as well as solidify its engineering capabilities to aggregate geo-analytics.”
US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB] (December 10, 2015)
Marketing Land: “US internet advertising revenues reached $15 billion in Q3 2015.”
Twitter Is Testing Promoted Tweets for the Guest Version of Its Site (December 10, 2015)
Adweek: “Twitter has begun beta testing promoted tweets and videos for the platform’s logged-out experience, providing advertisers with a new way to scale campaigns for a larger audience outside the normal user base.”
