Daily News: Automation to Combat SMB Churn, Dex Media Launches DexHub, hibu Joins Yahoo Partner Program

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Survey: Agencies Using Automation Tech to Combat SMB Churn (December 1, 2015)
LSA Insider: “Agencies are increasingly using automation technology to sail past the avoidable issues of client churn.”

Dex Media Launches DexHub to Help Small Businesses Succeed Online (December 1, 2015)
Press Release: “Dex launched DexHub, a digital marketing platform designed to help small businesses make better use of today’s mobile, social, and database marketing tools, at an affordable price.”

Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments (November 30, 2015)
Marketing Land: “Less than a decade from now most payments will probably be made with apps in phones or smartwatches, using biometric triggers or other mechanisms that don’t involve swiping or using plastic cards.”

Sinclair Signs Deal for Location-Based Advertising (November 30, 2015)
Adweek: “Sinclair Broadcast Group has signed an exclusive multi-year deal with Marketron for its location based advertising solution for the mobile platforms at its 172 local television stations.”

50% of adults shop on smartphones while browsing a store (November 30, 2015)
VentureBeat: “Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB).”

hibu Joins Yahoo Preferred Partner Program (November 30, 2015)
Press Release: “hibu joined the Yahoo Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers.”

7 Advanced Areas CMOs Must Focus On For 2016 (November 30, 2015)
Marketing Land: “1. User Experience (UX), 2. Mobile Usability, 3. Mobile Tracking, 4. Advanced Testing, 5. Attribution, 6. Tech Stack, 7. Social Beyond Facebook.”

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Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.