Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
12 Local Sales & Market Predictions for 2016 (December 17, 2015)
LSA Insider: “Going off some of the major trends this year – mobile search and usage, growing importance of location, on-demand tools, offline attribution, etc. – LSA and BuzzBoard recently provided commentary on each of the predictions.”
Belly Updates iOS App Allowing Merchants Mobile Access To Customer Engagement Tools (December 17, 2015)
TechCrunch: “The Belly app gives ‘merchants insight into customer data, in-store visits and reward redemptions, the ability to view and edit customer accounts, and to set up and send automated marketing campaigns.’”
What the In-House Agency Boom Means for CMOs and Outside Shops (December 16, 2015)
Adweek: “As CEOs and CMOs have demanded greater control of corporate messaging and tighter rein over budgets, in-house advertising and communications agencies have multiplied and expanded.”
How Do SMBs Determine How Much to Spend on Advertising? (December 16, 2015)
BIA/Kelsey: “SMBs use various factors to determine ad spend – profitability being key to how much they spend.”
SMB Growth In 2016: Digital Marketing Will Make The Difference (December 16, 2015)
GeoMarketing: “85 percent of American small businesses active on Yelp expect their revenues to grow in 2016, citing that digital marketing would ‘level the playing field.’”
Paid Search 2016: A Tale Of Two Races (December 16, 2015)
Media Post: “For paid search, 2016 will be a tale of two races: The race to adopt new targeting technology and the race to catch up to it.”
How Do Facebook Ads Impact Paid Search? (Study) (December 16, 2015)
Adweek (Social Times): “Facebook IQ reported on a study by the Facebook Marketing Science team, in which it analyzed 23 conversion lift studies from U.S. Facebook campaigns finding that roughly one-quarter of the campaigns showed statistically significant gains in search referral traffic.”
