Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Study: SMBs Spending More Time, Not More Money on Marketing (November 19, 2015)
LSA Insider: “60% of SMBs are spending more time each week on their marketing compared to two years ago.”
10 Life-Changing Marketing Stats We’ve Heard This Year (November 18, 2015)
Business2Community: “Here are the top 10 most ground-breaking stats that we’ll be using to drive our marketing strategy in 2016.”
85 Percent Of Retailers Don’t Personalize Content Based On User Information (November 18, 2015)
GeoMarketing: “Despite a push towards digitization and strong omnichannel presences, the majority of retailers have yet to implement any sort of personalization into their online stores or mobile apps, according to a report from Retail Systems Research.”
Local TV Stations Need More Content To Fuel Digital Platforms (November 18, 2015)
MediaPost: “TV stations are still figuring out how many resources are needed to fill their digital platforms.”
What Publishers Must Consider When Planning Their Mobile Strategies (November 18, 2015)
Marketing Land: “Here are some issues to consider when choosing a technology vendor to help monetize mobile content.”
Adults 50-plus Now Dominate All Consumer Spending (November 18, 2015)
AdAge: “Consumers over 50 make up the majority—51%—of all consumer spending, according to just-released data from the U.S. Consumer Expenditure Survey.”
Three Reasons Why Google Is Bringing Google+ Back to Life (November 17, 2015)
Re/code: “On Tuesday, in a short little post, Google trumpeted the return of a ‘fully redesigned’ Google+.”
