Daily News: SMBs Spending More Time on Marketing, Retailers Don’t Personalize, Google Bringing Back Google+
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Study: SMBs Spending More Time, Not More Money on Marketing (November 19, 2015) LSA Insider: “60% of SMBs are spending more time each week on their marketing compared to two years ago.” 10 Life-Changing Marketing Stats We’ve Heard […]
Study: SMBs Spending More Time, Not More Money on Marketing
Small and medium-sized businesses (SMBs) primarily operate under three service models when it comes to their marketing: do-it-for-me (DIFM), do-it-with-me (DIWM) and do-it-yourself (DIY). Recent Constant Contact studies suggest DIY is the most preferred approach among the SMB community. According to a new “ebook” from Constant Contact, 60% of SMBs are spending more time each […]