Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Data: Over Third of Mobile App Users Want Location Personalization (November 18, 2015)
LSA Insider: “According to the study, ‘36% want the app to know their location, and factor that into content displayed in the app or marketing messages sent.’”
Are Sponsored Social Posts the Most Effective Marketing Channel? (November 18, 2015)
eMarketer: “Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics.”
Goodzer Adds Facebook to its “Service Menu” Distribution Network (November 18, 2015)
LSA Insider: “Local marketing automation platform Goodzer has expanded its syndication of ‘service menus’ to include Facebook. Service menus is Goodzer’s term for a list of merchant products and services.”
Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones (November 17, 2015)
Marketing Land: “Three-fourths will be in stores and 88 percent will be relying on smartphones for store locations, product research and price comparisons.”
Small SMBs Spend Eroding While Big SMBs Grow (November 17, 2015)
BIA/Kelsey: “The average annual advertising spend by SMBs who spend less than $25K on advertising per year has been eroding slightly over the past few years.”
Major Brands’ Mobile Budgets Still Less Than 5 Percent, MMA Says (November 17, 2015)
GeoMarketing: “Even as smartphone penetration rises past 50 percent, a significant gap persists in brands’ mobile ad budgeting and consumers’ amount of time spent on their portable screens.”
Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined (November 17, 2015)
AdWeek: “Advertisers spend four times as much on display, four times as much on social, four and a half times as much on mobile and six times as much on video advertising aimed at millennials as they spend on all other age groups combined.”
FTC: Misleading Privacy Policies Could Trigger An Enforcement Action (November 17, 2015)
AdExchanger: “Concoct an unclear or purposefully bewildering privacy policy with a wonky opt-out mechanism and you might have the Federal Trade Commission (FTC) breathing down your neck.”
