Daily News: Mobile Users Want Location Personalization, Sponsored Social is Effective, Goodzer Integrates Facebook
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Data: Over Third of Mobile App Users Want Location Personalization (November 18, 2015) LSA Insider: “According to the study, ‘36% want the app to know their location, and factor that into content displayed in the app or marketing […]
Data: Over Third of Mobile App Users Want Location Personalization
A recent Localytics survey of 1000 mobile app users explored app-related attitudes and usage behaviors. According to the study, “36% want the app to know their location, and factor that into content displayed in the app or marketing messages sent.” Respondents said they wanted apps to be able to “seamlessly connect with my online and […]