Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Marketers Overwhelmed by Influx of Digital Marketing Data (November 30, 2015)
LSA Insider: “Three main challenges introduced by influx of marketing data: 1. scattered silos of data, 2. difficult to analyze overall performance, and 3. hard to create unified client reports.”
Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic (November 30, 2015)
Marketing Land: “More complex, omnichannel shopping behavior was seen over the Thanksgiving shopping weekend.”
US Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (November 30, 2015)
eMarketer: “After several years of fits and starts, as well as new players continuing to enter the market, eMarketer expects the use of proximity mobile payments in the US to ramp up aggressively.”
Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active (November 30, 2015)
Marketing Land: “Millennials most likely to buy from competitors and on mobile devices.”
More Than 121 Million Holiday Shoppers Plan to Shop Online on Cyber Monday (November 29, 2015)
Multi-Channel Merchant: “121 million (49.5%) shoppers plan to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year.”
Beacons, Proximity Marketing To Drive $7.5 Billion in Millennials’ Holiday Shopping (November 24, 2015)
GeoMarketing: “Retailers’ use of beacons and proximity marketing initiatives are expected to account for $7.5 billion in U.S. Millennial spending this holiday season.”
