Daily News: Marketers & Data Overload, Black Friday Weekend Review, Mobile Payments to Ramp Up in 2016
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Marketers Overwhelmed by Influx of Digital Marketing Data (November 30, 2015) LSA Insider: “Three main challenges introduced by influx of marketing data: 1. scattered silos of data, 2. difficult to analyze overall performance, and 3. hard to create […]
Marketers Overwhelmed by Influx of Digital Marketing Data
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major challenge faced by businesses big and small. This fragmented digital landscape introduces a plethora of data for marketers to collect, analyze and understand. During last week’s webinar, representatives from TapClicks, […]