Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Data: 61% Start Holiday Shopping Before Thanksgiving (November 25, 2015)
LSA Insider: “According to a Google study, 61% of shoppers will start researching their holiday purchases before Thanksgiving weekend.”

Why Marketing To Millennials And Other Generations Is Pointless (November 25, 2015)
Forbes: “In our internet-based, privacy-starved culture, audience segmentation has become ever more precise: new moms in urban centers, affluent New Yorkers who love Crocs, and chief HR officers are some examples.”

Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year (November 25, 2015)
Street Fight: “Purchasing is going to be more omnichannel than ever, so retailers need to be prepared.”

Mobile App Users Reluctant to Share Location (November 25, 2015)
eMarketer: “US mobile app users are more likely to turn on location services for weather apps than for any other category—but even then, 35% of app users refuse to do so.”

hibu Lends its Support to Small Business Saturday (November 25, 2015)
Press Release: “hibu will be promoting Small Business Saturday on the hibu website, hibu blog and in email campaigns encouraging consumers to shop small and encouraging hibu clients and prospects to be part of the initiative.”

Xmas Surveys: 80% Will Shop Stores Where They’re 2X More Likely to Buy (November 24, 2015)
LSA Insider: “According to new survey data from RetailMeNot and Placed, for the first time, a majority of US consumers plan to shop equally online and offline.”

From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits (November 24, 2015)
Search Engine Land: “New analytics capabilities help connect online search to local store visits.”

Despite Constant Internet Connection, Holiday Shoppers Are Twice As Likely To Buy In-Store (November 24, 2015)
GeoMarketing: “86 percent of shoppers would spend more at stores offering a more personalized and connected online, mobile, and in-store experience.”

Google Says Local Search Result That Buried Rivals Yelp, TripAdvisor Is Just a Bug (November 24, 2015)
Re/code: “Executives from public Internet companies Yelp and TripAdvisor noticed that Google searches on smartphones for their businesses had suddenly buried their results beneath Google’s own.”