Daily News: Holiday Shopping is Underway, Generational Marketing is Pointless, $39B in Holiday Spending to Be Local
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Data: 61% Start Holiday Shopping Before Thanksgiving (November 25, 2015) LSA Insider: “According to a Google study, 61% of shoppers will start researching their holiday purchases before Thanksgiving weekend.” Why Marketing To Millennials And Other Generations Is Pointless […]
Data: 61% Start Holiday Shopping Before Thanksgiving
New data shows that many consumers have already started to shop for the holidays. According to a Google study, 61% of shoppers will start researching their holiday purchases before Thanksgiving weekend. However, research isn’t necessarily equating to purchases at this time. While most consumers are researching now, the study found that the majority of actual […]