Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage (October 23, 2015)
Search Engine Land: “Search ad revenue contributed more than $1 billion to Microsoft’s last quarter.”
Adelphic Adds xAd’s Location Data To Its Mobile Real-Time Targeting Platform (October 22, 2015)
GeoMarketing: “Mobile demand-side platform Adelphic is continuing to add layers of geo-data to its system in a deal with location marketplace xAd.”
Facebook Expands Search To All 2 Trillion Posts, Surfacing Public Real-Time News (October 22, 2015)
TechCrunch: “Facebook is ready to challenge Google and Twitter for control of real-time news search and the news itself.”
Is Google Updating Its Ranking Algorithms? Some Webmasters Believe So (October 22, 2015)
Search Engine Land: “All the signals are pointing to a significant Google update over the past week.”
Challenging misconceptions in location data science (October 23, 2015)
Mobile Marketer: “Location targeting is still a fairly new technology and comes with its own set of challenges.”
How The Internet Of Things Will Transform High-Tech Marketing (October 20, 2015)
Forbes: “It is estimated that by the year 2020, the Internet of Things (IoT) will consist of approximately 50 billion objects, each with its own embedded computing system, and able to interact with the existing Internet infrastructure.”
