Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Data: 54% of Retailers Say Digital Targeting Not a Priority (October 21, 2015)
LSA Insider: “Most brands utilize digital media for brand-building, missing out on the opportunity to send relevant, personalized messages to local consumers via digital targeting.”
Waze, MapQuest Issue Respective Revamps As ‘Map Wars’ Heat Up (October 21, 2015)
GeoMarketing: “Verizon/AOL’s MapQuest and Apple Maps are gearing up to challenge Google’s various proximity promotions through its ‘micro-moments’ marketing.”
IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (October 21, 2015)
Search Engine Land: “Search is down on a percentage basis on the PC but up overall because of mobile, as are the real dollars.”
Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers (October 21, 2015)
Marketing Land: “Younger users more likely to block ads than most other groups.”
Google woos retailers with Shopping Insights tool for more detailed product search data (October 21, 2015)
Venture Beat: “Google has launched a new ad product that marries search and mapping data to help brick-and-mortar retailers identify shopping trends.”
Survey: Less than 20% of SMBs Trust Their SEO and PPC Firms (October 20, 2015)
LSA Insider: “In the UK, less than 20% of business owners trust their marketing services providers and 82% don’t. The numbers are directionally similar in the US market.”
Yahoo & Google Together Again In New Search Deal (October 20, 2015)
Search Engine Land: “Three-year deal to put Google’s results and ads into some of Yahoo’s search results needs US Department of Justice approval and still might get vetoed by India or EU action.”
MapQuest wants you to love it again (October 20, 2015)
The Next Web: “In launching a redesigned web platform, MapQuest is trying to make maps personal, contextual and as smart as you want them to be.”
Consumers Deem Location Services ‘Crucial’ For Apps — But Only Half Of Them Leave Geo Signals On (October 20, 2015)
GeoMarketing: “83 percent of consumers say that location is “crucial” to their mobile experiences, while more than half of weather and navigation app users don’t keep their devices’ geo signals turned on.”
