Daily News: Retailers Not Sold on Digital Targeting, Millennials Trust Ads But Use Blockers, SMBs Don’t Trust Providers
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Data: 54% of Retailers Say Digital Targeting Not a Priority (October 21, 2015) LSA Insider: “Most brands utilize digital media for brand-building, missing out on the opportunity to send relevant, personalized messages to local consumers via digital […]
Data: 54% of Retailers Say Digital Targeting Not a Priority
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study of 500 CPG brands and retailers showed that most brands utilize digital media for brand-building, missing out on the opportunity to send relevant, personalized messages to local consumers. Digital targeting […]