Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
IAB Pushing Omni-Channel in New Industry Guide to ‘Local’ (October 14, 2015)
LSA Insider: “Though the IAB’s latest report focuses primarily on digital’s impact on local, it begins by emphasizing the importance of an omni-channel (traditional and digital) approach.”
INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0 (October 14, 2015)
Street Fight: “Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors.”
Data: 46% of Portland SMBs Not Ready for Smartphone Consumers (October 14, 2015)
LSA Insider: “An online audit of 70,228 Portland small and medium-sized businesses (SMBs) by BuzzBoard reveals that almost half (46.2%) don’t have a mobile-ready website.”
The Evolution Of Marketing Automation: Is History Repeating Itself? (October 14, 2015)
MediaPost: “While a lot has changed in the last decade, I’m struck by the similarities between the two marketing channels — namely email and mobile messaging.”
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics (October 13, 2015)
GeoMarketing: “RetailNext, the brick-and-mortar analytics provider, has acquired mobile cloud marketing software company Pikato as it seeks to offer clients greater ability to target personalized in-store ads in real-time.”
Location-Based Alerts Are Key To Providing Information, Offers That Consumers Crave (October 13, 2015)
GeoMarketing: “In a sign of consumers’ growing reliance on smartphones as an in-store tool, 75 percent of adults want more product information and crave quick access to mobile research while shopping, according to a Digimarc study.”
