Daily News: IAB’s New Guide to Local, The SMB Marketing Ecosystem, Portland SMBs Not Mobile Ready
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: IAB Pushing Omni-Channel in New Industry Guide to ‘Local’ (October 14, 2015) LSA Insider: “Though the IAB’s latest report focuses primarily on digital’s impact on local, it begins by emphasizing the importance of an omni-channel (traditional and […]
Data: 46% of Portland SMBs Not Ready for Smartphone Consumers
As we prepare to head to Portland on November 1 for our next LSA Bootcamp event, we wanted to explore the SMB market there. And much like the rest of the country, many SMBs in Portland are still behind when it comes to their mobile-readiness. A 2015 Local Serach Association (LSA) consumer survey shows that […]
IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn about using digital to advertise to local audiences.” The objective is to help buyers and sellers alike realize the importance of various local and location based advertising tactics. Though the […]