Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Study: 45% of Consumers Snub Businesses with Poor Mobile Website (October 20, 2015)
LSA Insider: “If a mobile website offers a poor user experience, 39% of consumers will look for a competitor and 6% will completely refuse to do business with them.”

Consumers Buy From Amazon But Want To Buy Directly From Brands (October 20, 2015)
Marketing Land: “Almost 90 percent would buy directly from brand sites if they could.”

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools (October 20, 2015)
Street Fight: “Two-thirds of SMBs selected social media as one of their top three most effective marketing tools and tactics among a list of a dozen.”

Unilever’s Magnum pairs interactive ads, geolocation to drive in-store traffic (October 20, 2015)
Mobile Marketer: “Unilever’s ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.”

Dex Media Announces Appointment of Richard Gallagher as Vice President of Digital Product Technology (October 20, 2015)
Press Release: “Dex Media today announced the appointment of Richard Gallagher as vice president of digital product technology.”

What’s actually working in digital advertising? (October 19, 2015)
NiemanLab: “Native advertising continues to be a success but many are still trying to find the right approach to mobile ads.”

Infographic: Search Spend Up, CPCs Down In Q4 2015 (October 19, 2015)
Kenshoo: “Kenshoo shows that the cost per click for search took a slight dip sequentially and year-on-year.”