Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Announcing the 2015 Local Search Ranking Factors Results (September 24, 2015)
Moz: “As we head into the thick of fall conference season, I’m happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.”
Study: Average Net Promoter Score for SMB Marketing Space Is 6 (September 24, 2015)
LSA Insider: “According to an Alignable study, SMB marketing vendors are generally receiving poor word of mouth.”
More EU Disapproval; Pubs Could Benefit From Ad Blocking (September 24, 2015)
AdExchanger: “The nonbinding decision from the EU’s advocate general said European ‘Facebook users are not informed that their personal data will be generally accessible to the US security agencies.’”
Mobile Wallets, GPS & Beacons: How To Dominate The “Next Moment” Of Local Search (September 23, 2015)
Search Engine Land: “Coupling proximity-based technologies such as beacons or GPS notifications with a strong mobile wallet offer will deliver customers to your register, not just to your storefront.”
Continuing SMB Outreach, Facebook To Develop Click To Message Ads (September 23, 2015)
GeoMarketing: “Facebook is developing “click to message ads” that will enable consumers to seamlessly initiate a conversation with businesses with a single click, Facebook ad chief Andrew Bosworth announced Tuesday at the TechCrunch Disrupt SF conference.”
Gen X Now Reportedly The Largest Generation of Affluents (September 22, 2015)
Marketing Charts: “Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%.”
