Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video (August 17, 2015)
Search Engine Land: “Consumers are responding to video ads — and local businesses can take advantage of this effective marketing tool.”
Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales (August 17, 2015)
LSA Insider: “With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate sales.”
Pinterest: In-Store Mobile Shoppers’ Little Helper (August 17, 2015)
eMarketer: “Pinterest has a large part in users’ purchase decisions, and April 2015 research conducted by AcuPOLL for Ahalogy found that its influence follows mobile users all the way to the store.”
Busting Myths In Location-based Mobile Advertising: Perceptions, Paradoxes And Possibilities (August 14, 2015)
MediaPost: “Location-based mobile advertising has created excitement and chatter among the advertising community and marketers need to make sure they differentiate myths from facts and fully understand the fundamentals before jumping in.”
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain (August 13, 2015)
AdExchanger: “Rapid technological development leads to a public policy gap, where the leading edge of technology outpaces the ability to understand what emerging tech means from a privacy perspective.”
Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report] (August 13, 2015)
Marketing Land: “The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013.”
Moz Releases 2015 Search Engine Ranking Factors Study (August 12, 2015)
Search Engine Land: “Moz has now published their 2015 search ranking factors, which they claim to the largest study they’ve done yet on this topic.”
