Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Top 10 Articles on LSA Insider from Q2 2015 (July 6, 2015)
LSA Insider: “From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q2 2015.”
New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers (July 5, 2015)
New York Times: “Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple ‘buy’ button.”
Department Stores Find Renewal In The Omnichannel Moment (July 5, 2015)
GeoMarketing: “Department stores may be on the verge of a comeback thanks to closer integration between retailers’ online and offline marketing strategies, an eMarketer report indicates.”
Dex Media sells building in Martinsburg as part of downsizing; sale won’t affect jobs (July 5, 2015)
Press Release: “Dex Media has sold its building in Martinsburg as part of a downsizing of its business.”
Square Launches Payroll, Expanding Suite of Services for Small Businesses (July 2, 2015)
Street Fight: “As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service this week.”
ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads (July 1, 2015)
MediaPost: “ReachLocal is in talks with Yahoo to extend their existing partnership into native ads, Search Marketing Daily has learned.”
Google Ads Can Now Show Ratings From Google My Business Listings (July 2, 2015)
Search Engine Journal: “Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using location extensions.”
