Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
How Voice Search & Artificial Intelligence Will Transform Mobile Advertising (July 23, 2015)
LSA Insider: “When marketers talk about capturing moments through mobile advertising, we just can’t have a complete discussion anymore without bringing up the impact of voice search.”
Digital Now Close to One Third of all Major Media Spending in Canada (July 22, 2015)
Marketing (CA): “Digital is on the verge of accounting for one third of Canada’s major media advertising pie, with spending increasing 10.9% to $3.79 billion last year. Digital now represents approximately 30% of all advertiser investment in reported media.”
7 reasons why email marketing is smart for small businesses (July 22, 2015)
The Next Web: “Wasp Barcode who surveyed over 1,000 startups found out recently that almost half of the small businesses surveyed are doing email marketing.”
Developer Introduces ‘Cost-Per-Second’ Ad Model, Calls It The ‘CPC For Brands’ (July 22, 2015)
MediaPost: “In an effort to “de-risk” the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on the amount of time a consumer is actually exposed to their ads.”
Smartphones Now Account For Half of US Adults’ Digital Media Time (July 21, 2015)
Marketing Charts: “Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study.”
Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014 (July 21, 2015)
Marketing Land: “Twenty Percent Of the Internet Retailer top 500 mobile retailer sites now use responsive design, up from 9% last year.”
