Daily News: Impact of Voice Search on Mobile Advertising, Developer Intros ‘Cost-Per-Second’ Ad Model
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: How Voice Search & Artificial Intelligence Will Transform Mobile Advertising (July 23, 2015) LSA Insider: “When marketers talk about capturing moments through mobile advertising, we just can’t have a complete discussion anymore without bringing up the impact of voice […]
SEL: Consumer Use of Local Business is on the Rise
Yodle, a local online marketing company recently released a report titled Yodle Insights: What Consumers Want from Local Businesses that surveyed over 6,000 consumers. Yodle found that 82% of US consumers use local businesses and that they use them more than national chains. More importantly, 47% of consumers stated that they used local businesses more […]
How Voice Search & Artificial Intelligence Will Transform Mobile Advertising
The idea of talking to computers just hasn’t been the same since Kubrick’s iconic 1968 film “2001: A Space Odyssey.” Thankfully our mobile devices have much less control over our literal life than HAL 9000 did, but their increasing presence in our day-to-day is having a pretty unique effect on mobile advertising, doubly so when […]