Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
eeGeo: Maps Becoming an Interface Layer to Real World (June 18, 2015)
LSA Insider: “eeGeo‘s 3D mapping platform seeks to make mobile applications engaging. Based on a video game technology, the company’s maps have been used by companies such as Samsung and NTT Docomo.”
SMBs Are Driving Internet Ad Revenues to Historic Levels (June 18, 2015)
LSA Insider: “A Borrell study published earlier this year estimated that the “local” space, often synonymous with SMBs, would account for roughly $46 billion of the total online ad spend in 2015.”
Key US Digital Commerce Stats for Q1 2015 (June 18, 2015)
Marketing Charts: “US e-commerce spending grew by 14% year-over-year in Q1, marking the 18th consecutive quarter of double-digit growth dating back to Q2 2010, according to data recently released by comScore.”
Google just announced a hefty move in its ad war against Facebook (June 17, 2015)
Business Insider: “Over the next few weeks, Google is bringing cross-device measurement to its DoubleClick advertising platform for the first time.”
House Panel Votes To Prevent Net Neutrality Enforcement (June 17, 2015)
MediaPost: “The House Appropriations Committee voted 30-20 today to approve a budget bill that prohibits the Federal Communications Commission from enforcing the open Internet regulations.”
