Daily News: SMBs Driving Internet Ad Revenues, Google Brings Cross-Device Measurement to DoubleClick
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: eeGeo: Maps Becoming an Interface Layer to Real World (June 18, 2015) LSA Insider: “eeGeo‘s 3D mapping platform seeks to make mobile applications engaging. Based on a video game technology, the company’s maps have been used by companies such […]
SMBs Are Driving Internet Ad Revenues to Historic Levels
From consuming content, to finding information, consumers now spend most of their media time engaged with digital media. The influence the Internet has had on consumer buying decisions seems to have grown faster than the ad industry’s investment in it. But that appears to be changing. According to the IAB and PwC, U.S. Internet ad […]
eeGeo: Maps Becoming an Interface Layer to Real World
eeGeo‘s 3D mapping platform seeks to make mobile applications engaging. Based on a video game technology, the company’s maps have been used by companies such as Samsung and NTT Docomo. To learn more, we caught up with Bart Denny, director of business development and product management at eeGeo: What local problem(s) does eeGeo solve? How? Reaching […]