Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Report: Digital Media Driving Increase in SMB Marketing Budgets (June 29, 2015)
LSA Insider: “This year one-in-three SMBs plan on increasing marketing budgets over the next 12 months.”
Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (June 29, 2015)
Ad Age: “In the latest evolution of the nearly three-year-old campaign, the automaker has purchased ads on Snapchat that target Los Angeles.”
Google Manipulates Search Results, According to Study From Yelp and Legal Star Tim Wu (June 29, 2015)
Re/code: “Google knowingly manipulates search results according to a research paper published Monday from several academics.”
Mobile-Friendly Isn’t Enough For Local Businesses (June 29, 2015)
Search Engine Land: “To win at serving today’s mobile customers, local businesses should avoid the top three pitfalls.”
Enhanced Data Helps Businesses Rank in ‘Exact Need’ Searches (June 29, 2015)
LSA Insider: “Enhanced business listing data, like lists of products and services, are designed to provide a match between a customer’s exact need and specifically what a local business offers.”
Report: What Local Merchants Are Missing With Social Media (June 29, 2015)
Street Fight: “Despite broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.”
For Location Ads, Creativity And Targeting For Offline Brands Need To Happen ‘On The Fly’ (June 26, 2015)
GeoMarketing: “Interactive ad platform Jivox has been spreading the word on the ability of marketers to target individual consumers by appealing to what they personally might find ‘creative.’”
Broadband Privacy Rules Coming Soon, FCC Chairman Says (June 26, 2015)
MediaPost: “The Federal Communications Commission intends to move forward with new privacy rules for broadband providers this fall, Chairman Tom Wheeler said today.”
Google Automatically Blocks Ad Clicks To Save Brands Money (June, 26, 2015)
MediaPost: “Google’s AdWords team outlined three important changes to how users interact with mobile ads and in-app interstitial ads.”
