Daily News: SMB Marketing Budgets Grow, Toyota Uses Snapchat Ads

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Report: Digital Media Driving Increase in SMB Marketing Budgets (June 29, 2015) LSA Insider: “This year one-in-three SMBs plan on increasing marketing budgets over the next 12 months.” Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (June 29, 2015) Ad Age: […]

Report: Digital Media Driving Increase in SMB Marketing Budgets

Since 2013, the percentage of SMBs who plan on increasing marketing budgets has grown 12 percentage points each year. According to the 2015 Small Business Outlook report released today by the Local Search Association (LSA), this year one-in-three SMBs plan on increasing marketing budgets over the next 12 months. There has been a definite shift […]

Enhanced Data Helps Businesses Rank in ‘Exact Need’ Searches

For a few years now, there has been much discussion on the importance for business owners to make sure their “basic” business information (name, address, phone, website) is accurate and consistent on the many listing and local search websites. While the need for this remains, the conversation has somewhat shifted to the next layer of information […]