Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Will Marketers Ever Grasp Social ROI Measurement? (June 17, 2015)
eMarketer: “Social media professionals in North America from companies of all sizes were most likely to cite measuring return on investment (ROI) as one of the most challenging aspects of their social media programs.”

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology (June 17, 2015)
Street Fight: “Local businesses need help to utilize, understand and apply the latest and greatest tech so they can better focus on building relationships with their customers.”

Unacast Unveils Proximity Retargeting Network To Malls, Airports — And College Football (June 16, 2015)
GeoMarketing: “Beacons are expected to help drive more than $5 billion in annual domestic spending by 2019, and Norway’s Unacast is laying the groundwork for its proximity retargeting platform in the US as it seeks to both generate and capture those growing location-based ad revenues.”

Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites (June 16, 2015)
MediaPost: “44% of agencies in the second quarter say they are getting a “good value” for recent online video ad purchases.”

Goodzer Webinar: Enhanced Business Data – Presence Management’s Missing Link (June 16, 2015)
LSA Insider: “During this webinar, Mike Wilson, CEO of Goodzer, will discuss the keys to making enhanced business listings a success and will discuss ways to manage distribution simply and easily.”

Snapchat turns geofilter digital stickers into revenue source (June 15, 2015)
LA Times: “Snapchat is hoping to turn these location-centric digital stickers into its second source of revenue by enticing businesses to make their own geofilters — for a fee.”