Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
The Best Performing Search Media For Your Business’ Marketing Strategy (June 22, 2015)
Search Engine Land: “While individual results will vary, there are definite trends in different media performing better in certain business categories.”
Facebook To Outline New Ad Formats for Mobile In Cannes (June 22, 2015)
Wall Street Journal: “Facebook is now in the process of building new mobile ad formats and advertising opportunities it hopes will deliver more immersive experiences for consumers and greater value for its advertisers.”
Local Content Silos: The Secret To Local Search Success (June 22, 2015)
Search Engine Land: “We’ve been using local content silos for years, and as Google has tweaked the local algorithm, they’ve only become more powerful.”
Twitter Pushes Ecommerce Efforts (June 19, 2015)
MediaPost: “Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network.”
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter (June 19, 2015)
Mobile Marketing Watch: “A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.”
