Daily News: New Facebook Mobile Ad Formats, Video Confidence Growing
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: The Best Performing Search Media For Your Business’ Marketing Strategy (June 22, 2015) Search Engine Land: “While individual results will vary, there are definite trends in different media performing better in certain business categories.” Facebook To Outline New Ad […]
SEL: The Importance of a Cross-Media Marketing Strategy
One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke. It involves over 8,000 consumers that are surveyed on a variety of issues including where they search for local products and services. From this survey, we’ve complied a heat map that […]