Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Under The Hood: How Google AdWords Measures Store Visits (June 19, 2015)
Search Engine Land: “Google can connect Wi-Fi, cell tower and GPS location signals to the maps that they already know about to see which stores are receiving visits.”
xAd Bolsters European Growth Adding Country Managers in France & Germany (June 19, 2015)
Press Release: “xAd, the global location marketplace, today announces the hire of two country managers for Germany and France.”
Meet the startup drawing maps for Foursquare, Pinterest and (soon) Mapquest (June 18, 2015)
Fortune: “Mapbox helps businesses combine business data with location context quickly, one motivation for its $52.55 million Series B round.”
Google Acquires Agawi, An App Streaming Specialist (June 18, 2015)
Ubergizmo: “What if in the future you won’t have to download apps, but instead just stream them from the cloud? That could be the future Google is envisioning.”
Groupon Acquires Venuelabs to Help Local Merchants Monitor Social Media (June 18, 2015)
GeeKWire: “Groupon is acquiring Venuelabs, a Seattle-based startup that helps local retailers monitor what is being said about them on a variety of social networks.”
