Daily News: Google & Groupon Acquisitions, xAd Hires in Germany & France

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Under The Hood: How Google AdWords Measures Store Visits (June 19, 2015)
Search Engine Land: “Google can connect Wi-Fi, cell tower and GPS location signals to the maps that they already know about to see which stores are receiving visits.”

xAd Bolsters European Growth Adding Country Managers in France & Germany (June 19, 2015)
Press Release: “xAd, the global location marketplace, today announces the hire of two country managers for Germany and France.”

Meet the startup drawing maps for Foursquare, Pinterest and (soon) Mapquest (June 18, 2015)
Fortune: “Mapbox helps businesses combine business data with location context quickly, one motivation for its $52.55 million Series B round.”

Google Acquires Agawi, An App Streaming Specialist (June 18, 2015)
Ubergizmo: “What if in the future you won’t have to download apps, but instead just stream them from the cloud? That could be the future Google is envisioning.”

Groupon Acquires Venuelabs to Help Local Merchants Monitor Social Media (June 18, 2015)
GeeKWire: “Groupon is acquiring Venuelabs, a Seattle-based startup that helps local retailers monitor what is being said about them on a variety of social networks.”

Share Article...

Follow Us...

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

Lessons in Local Publishing: A Houston Chronicle Conversation with Ryan Kedzierski

Lessons in Local Publishing: A Houston Chronicle Conversation

hat can one middle-America city tell us about trends in local advertising and marketing? This is a question we posed to Houston Chronicle’s SVP of Advertising Ryan Kedzierski at L26. According to Kedzierski, it’s hard out there for local publishers given media fragmentation, but there are bright spots. 

Google Doubles Down on Reddit's AI-Search Authority

Google Doubles Down on Reddit’s AI-Search Authority

Google has announced that it’s reformatting some of its AI Overview results to accentuate experts and the wisdom of the crowds. This notably puts Reddit front and center in terms of an authoritative source of knowledge for granular natural language queries, which are the active ingredient in AI search.