Pandemic Silver Linings
Yext Summer Rollout Answers the ‘New Normal’ of Customer Queries
Today Yext released a slate of summer product features designed to help businesses address the new reality of customer queries — from “do you require
LocalAgency
Latest Thryv Study Shows Improving Small Business Optimism
This week Thryv and the SBDC released results from its two latest waves of an ongoing study of U.S. small business sentiment amid the COVID
Retail
Tiger Pistol Helps JOANN Make Masks for America
Managing local-social advertising for a multi-location retailer is complicated on a good day. During lockdowns, that complexity has risen exponentially. JOANN (the crafty fabric store),
Covid Location Index
GroundTruth Advances Covid-Era Foot Traffic Insights
Covid Location Index is Localogy’s series that examines Covid-era consumer behavior, as tracked by location intelligence providers. Each article drills down on a different data
Covid Location Index
Reveal Mobile Helps Quantify CV-19’s Impact on Local Commerce
Covid Location Index is Localogy’s series that examines Covid-era consumer behavior, as tracked by location intelligence providers. Each article drills down on a different data
InBev
ABI Taps Tiger Pistol for Campaign Supporting Restaurants and Pubs
It’s no secret that the COVID-19 crisis has been especially tough on bars and restaurants all over the world. Yet data that Tiger Pistol shared
BirdEye
Agency Focus: Will the Crisis Unleash Consolidation?
We’ve been having a series of conversations with leaders in the digital agency community about a wide range of pressing issues. Some of these are
Covid Location Index
Foursquare Helps Quantify CV-19’s Impact on Local Commerce, Part V
Over the past two months, we’ve examined Foursquare’s ongoing data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to social
social distancing
Does Contact Tracing Need a Third Dimension?
Tech Vision is Localogy’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that Localogy analysts track, including strategic implications for local commerce.
Covid Location Index
Ninth Decimal Quantifies CV-19’s Local Business Impact, Part II
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Benchmark Bytes
Will Freemium Services Help SMBs Recover?
The best price point is free. But we all know there’s really no such thing. So freemium has emerged as a favorite price point for
Facebook
Facebook Adds More Tools to Support Small Business
There is a race on among local solutions providers to deploy tools for small businesses that address the abrupt changes in consumer and business behavior
Covid Location Index
Foursquare Helps Quantify CV-19’s Impact on Local Commerce, Part IV
Over the past two months, we’ve examined Foursquare’s ongoing data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining
Covid Location Index
Unacast Quantifies CV-19’s Local Business Impact
Over the past month, we’ve spotlighted data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other measures
social distancing
Podcast: SMB Marketing in a Lockdown
Besides those suffering from Covid-19, some the biggest impact is felt economically. And within that segment of economically-impacted entities, SMBs are near (or arguably at)
Covid Location Index
GroundTruth Quantifies CV-19’s Local Business Impact
Over the past month, we’ve spotlighted data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other measures
Covid Location Index
Ninth Decimal Quantifies CV-19’s Local Business Impact
Over the past three weeks, we’ve examined data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other
Covid Location Index
Foursquare Helps Quantify CV-19’s Impact on Local Commerce, Part III
Over the past two weeks, we examined Foursquare’s new data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining
mono solutions
Eight Ways to Support SMBs and Their Websites During COVID-19
Localogy Insider invites experts in fields relevant to our community to share practical advice on how to do the business of local better. In this
Covid Location Index
Foursquare Helps Quantify CV-19’s Impact on Local Commerce, Part II
Last week, we examined Foursquare’s new data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other measures