Which Multi-Location Brands Have the Most to Gain from Pokémon Go?
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET.
While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors.
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space.