brand marketing, JOTO PR, PR, Pro Features, revive, SMB

In the age of generative AI, anything that’s authentic gains value. This means that brand narratives that focus on their lore and human-centric history will resonate. How will this play out in the near and long term?

Most brands in crisis rush to fix the optics, but never stop to measure the real size of the vacuum they’re trying to fill in

Why are even the smartest martech execs still missing the mark—and losing market share because of it? In today’s fractured economy, credibility is currency. Trust