consumer behavior, National Brand, Placed, Research & Data, Snapchat, Social Media, Tracking & Attribution

Placed Study Shows Snapchat Isn’t Just For Reaching Teens

Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a

Big Data

LSA15: Location Targeting, Location Data, Location Analytics

Location, location, location. The sophistication of location-targeting and online to offline attribution are really moving the needle when it comes to reaching local consumers and