The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies
Here’s a quick look at the top stories in Local, Hibu acquires RevLocal, Spotzer partners with Adplorer, YouTube forms deal with Shopify, and Instagram’s social mapping
SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things
Hibu has announced that it will add Amazon ads to its SMB-focused digital marketing bundle. The partnership specifically involves Amazon’s Sponsored Display ads, which are targeted to high-intent and contextually-relevant Amazon shoppers.
Hibu has launched of its latest product: Hibu Assistant. This helps SMBs with a range of functions in Hibu’s digital marketing suite. That includes more automation in email marketing and messaging to save SMBs time. We examine.
Local advertising made a splash last week when Hibu, the U.S. division of the U.K.’s Hibu group, announced their acquisition by an affiliate of H.I.G.
Changing consumer behavior is a theme we touch on frequently on Localogy Insider. Across the industry, agencies and martech companies are changing their business models
Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main
