Given the new normal’s rapidly shifting consumer behavior, the marketing playbook has been upended. Groundtruth has taken this to heart by adding curbside-pickup loyalists to its audience targeting segments. We explain how.
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Covid Location Index is Localogy’s series that examines Covid-era consumer behavior, as tracked by location intelligence providers. Each article drills down on a different data
Over the past month, we’ve spotlighted data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other measures
Location intelligence continues to be one of the hottest areas of innovation and discussion in local commerce. The underlying dilemma is the sheer volume of