TV advertising is where GroundTruth and a few others have focused offline attribution efforts. And the latest brings the good-old QR codes into the mix as an attribution mechanism. We examine.
GroundTruth today launched a new ad format that helps brands and retailers counterbalance negative revenue impact from out-of-stock items. We examine the drivers and dynamics.
The Media Rating Council (MRC) has granted GroundTruth accreditation for Location, Place, and Visitation data sets. This validates its bona-fides for data collection and ad targeting.
GroundTruth today announced the full rollout of its OTT/CTV ad targeting and attribution technology. This is powered by GroundTruth’s geo-contextual and audience targeting tech, but extends it to consumers’ living rooms.
The location-advertising company GroundTruth has acquired an SMB-focused self-service ad platform called Addy. So why this and why now? GroundTruth cited the steady growth in
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk
Given the new normal’s rapidly shifting consumer behavior, the marketing playbook has been upended. Groundtruth has taken this to heart by adding curbside-pickup loyalists to its audience targeting segments. We explain how.
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Covid Location Index is Localogy’s series that examines Covid-era consumer behavior, as tracked by location intelligence providers. Each article drills down on a different data
Over the past month, we’ve spotlighted data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other measures
Location intelligence continues to be one of the hottest areas of innovation and discussion in local commerce. The underlying dilemma is the sheer volume of
