Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion
When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
LSA16 continues to add speakers to the agenda as we approach the event in San Francisco March 7-9. The 28 new speakers added the past
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape
We are now accepting entries for the 2016 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and
Today we are excited to announce the launch of the third annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate
The 2015 Local Search Association Conference was the most well attended event we have had in 5 years and offered a broad mix of speakers
Building on the strength of LSA’s 2015 conference in LA, we’re going both deeper and broader for the 2016 Local Search Association Conference. There will
