Amazon's TikTok-Like 'Inspire' Launches
Amazon

Amazon’s TikTok-Like ‘Inspire’ Launches

Amazon’s new TikTok-like shopping feed has rolled out to all U.S. users. Known as Inspire, it was previously available in closed beta, containing short-form videos and photos that feature products for sale on Amazon.

Amazon Brings Custom Stores to Third-Party Apps
Amazon

Amazon Brings Custom Stores to Third-Party Apps

Amazon continues to find new places to sell you things. The latest is its “Amazon Anywhere” service that brings eCommerce to third-party apps and games, including customized and branded stores.

using tiktok
Amazon

Amazon Gets Inspiration From TikTok

Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.

Amazon

Following Amazon, Google Launches Virtual Shoe Try-Ons

Shoes seem to be the new favorite product category for virtual try-ons. Following Amazon’s recent move to let users try on shoes through AR, Google has launched something similar this week. We examine drivers & dynamics.

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Amazon Dabbles in Social Commerce

Rather than social channels morphing into shopping channels, is there opportunity for shopping outlets to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed.

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Amazon Carries the RaaS Torch Into Fashion

After piloting Just Walk Out at Amazon Go, airport-based convenience chains, salons, grocery and even Starbucks, Amazon has now tipped its hand for the next move: clothing stores. We examine the strategic implications.

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Amazon Advances its RaaS Play with Starbucks

After piloting its “Just Walk Out” retail tech at Amazon Go and a handful of airport-based convenience chains, Amazon is breaking out the big guns: Starbucks. We examine its latest move.

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Amazon Advances its Retail-as-a-Service Play

One of our ongoing areas of coverage and analysis is retail-as-a-service (RaaS). And one of the biggest players tackling this sector is the mighty Amazon. We examine its latest moves.

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Amazon

The Amazon-Seller Roll-Up Race Rolls On

One trend we’ve been tracking is what we call the “great eCommerce rollup.” This reflects the emerging business model to buy up third-party Amazon marketplace sellers — otherwise know as FBA’s (or fulfilled by Amazon). We examine the latest.