SOCi, an Austin-based social media marketing platform for multi-location brands, has brought on Rob Reed, the founder and former CEO of MomentFeed, as a full-time Strategic Advisor – Enterprise Brands.
Reed will focus on catalyzing the company’s enterprise growth strategy. SOCi already has more than 300 brands on its client list. These include Ace Hardware, SportClips, Anytime Fitness, Liberty Tax, Nekter Juice Bar, and Pinnacle Property Management. SOCi’s strategic vision is developing a unified platform for all of an enterprise’s localized marketing needs. SOCi said in an announcement that Reed has joined the company to help bring this vision to life.
“The COVID-19 pandemic has been a wake-up call for many traditional multi-location brick and mortar brands that have delayed adopting a digital localized marketing strategy. With little to no foot traffic, brands need to be able to engage with customers on a local level,” said SOCi CEO and Founder Afif Khoury told Localogy Insider. “Rob and I are teaming up to reach more businesses during this critical time and help them to drive success. I couldn’t be more thrilled to welcome Rob to SOCi to tackle this challenge together.”
Solid Results Through Crisis
SOCi reports it has been growing solidly through the pandemic. The company says its Q2 revenues exceeding its revenue goals, despite the historic pandemic and associated downturn. SOCi has grown the number of business locations being managed on its platform by 45% since this time last year. It has also seen its platform usage surge by more than 300% in that same time period.
In a statement, Reed expressed confidence in SOCi’s vision and platform.
“For businesses that operate hundreds or thousands of locations, a platform that centralizes all of the critical marketing tools under one login is imperative not only to optimize digital marketing but to achieve local activation and adoption at the individual store or property level. This has become increasingly essential in reaching and engaging today’s consumers,” Reed said. “What excites me about SOCi is that it’s the only company that truly has all of the tools — listings management, social media management, local search, digital ads and more — to adequately fuel enterprise customers’ success in a single platform. Additionally, SOCi’s growing product team and commitment to customer success are unmatched. I’m thrilled to be joining such an innovative team.”